Thursday, January 30, 2020

Introducing Customer Services Essay Example for Free

Introducing Customer Services Essay Introduction In this assignment I will be writing about the importance of having good communication skills in customer service. I was assigned to a two week work placement at Superdrug where I had to deal with different types of customers and their needs and expectations. I also was instructed by the supervisor to give good customer care and service to customers. Task 3 Explanation of what a customer is Customers are people or businesses who pay for goods and services or benefit from a particular business. People such as: * The elderly * Teenagers * Disabled * Insurance companies * Banks * Cleaners Task 4 In this task I will be explaining the meaning of internal customers. I will also be giving examples of what an internal customer is. Internal customers Internal customers are those people and employees who might use a companys services and products. Examples of internal customers are: Store Manager The store Manager is an internal customer because he/she benefits from the company when the company gets sales. They also may get a pay rise if the business does really well. The manger depends on the business to get sales, if the business does badly the manger is then at risk of losing money or getting sacked. Security guard The security guard is an internal customer, for his/her service of making sure goods are not thieved from the store he/she benefits from the business by getting a months salary and also may get discounts from the business. Cleaners The cleaners job is to make sure that everything in the shop is clean and presentable. The cleaner benefits from this by getting a monthly salary and may get a discount on the products he/she buys from the business. Task 5 In this task I will be explaining the meaning of external customers. I will also be giving examples of what an external customer is. External customers An external customer is an individual or business outside of the company who receives goods or services from that particular company. For example: Banks Banks are external customer because they benefit from the money that is given by companies. They benefit from this money because when the money is given to the bank the bank loans the money to other companies and make profits off of it e.g.(interest). Suppliers The suppliers are external customers because they provide the products for the businesses and the businesses therefore buy the products from them. The suppliers make a profit from that money used to pay for the product which enables the people who work with the supplier to get a salary. People People are external because they buy products from the business and in return they get good service and quality products. Task 6 Customers at Superdrug and their needs and expectations In this task I will be identifying 4 types of customers I came across while working at Superdrug and what their needs and expectations were. While on my work experience I came across a range of different customers such as: * The elderly * Disabled * Teenager I didnt come across the external customers who are: * The cleaners * Bank * The manager * Insurance company Internal customer needs at Superdrug Store Manager The store Manager needs to come to the store and buy product in-order for him/her to get paid. The manager also needs employees to come to work early in-order for the store to open if no-one comes in to work the business will have to get closed down and the manager will lose his job. He/she also needs holiday entitlement Security guard The security guard needs to get paid for his/her services. Him/her also need to have at least one lunch break and needs to be useful e.g. (watching out for thieves). External customer needs at Superdrug Bank The bank needs Superdrug to put more money into it that they take out so the bank can make profits. The bank also needs the money to get into the bank on-time and always have some of that money in the bank. Insurance company The needs of the insurance company are for Superdrugs to pay them. Elderly To meet customer needs knowledge of the products are necessary. A lot of elderly customers come in to the store for the in-store pharmacy, the customers brings their prescription to the counter and or they may ask you for something you will have to understand what they need so that the customer can purchase the product. The customers are also like to be buying the product from a decent enough price and have good quality. Teenagers Superdrug attracts a lot of teenage customers because they like to buy a lot of hair products and perfumes. They need good value for money as they dont work to get money themselves and quality products. Internal customer expectations at Superdrug Store Manager The store Manager expects employees to come in every day and give good customer service and expects a permanent job. He/she also expects the employees to be polite and pleasant to him/her, and expects the business to look after him/her e.g.(sick pay). Security guard The security expects to be treated with respect by all staff in the store, a lot of thieves come into the store everyday and if the security is to catch one of those thieves he/she expects to be praised and maybe get a pay rise for the hard work. For his/her service of making sure goods are not thieved from the store he/she expects to benefit from the business by getting a months salary and also may get discounts from the business. External customer expectations at Superdrug Bank The bank expects Superdrug to pay their money on time and use they right forms. They also expect the money to come in regularly. Insurance company The Insurance Company expect Superdrug to pay their money on time every month and not make untrue claims because this will make the insurance company lose out on money. They also expect Superdrug to fill the form out correctly when apply for that particular company. Elderly Elderly customers expect to be treated with respect and when asking for a prescription they expect staff to be polite and the prescription to be dealt with quickly and efficiently. Elderly customers also expect to have easy access around the store. Teenagers Teenagers expect good customer service from employees. They also expect the products to be of good quality and value for money. They also expect for the product that they want is always available. Task 7 Customers expectations at Superdrug are quiet high and are always increasing. While on my work experience I came across many different types of customer, below are just a few examples of customers I came across in the business and what their needs and expectation were. Task 8 Why you have to present yourself appropriately and prepare your work area before customers arrive in Superdrug. In this task I will be explaining why it is important that staff present themselves appropriately and prepare their work area before customers arrive. In Superdrug the majority of customers are members of the public, the appearance of both the staff and the premises are very important. It is important in a retail business that staff pays attention to their appearance because customers expect you to be smartly dressed, and also to be approachable this includes having good hygiene. It is important that I had a positive attitude towards customers so that they may feel welcome to return back to the store and buy products. Knowledge of products and services is also very important because customers wont always know about the product so they would seek advice from staff. In Superdrug it is important that the work area is clean and tidy before customers arrive to provide a pleasant and sufficient environment to give the impression to the customers that the store is well looked after. It is important that equipment is easily accessible to those who need to use it. For example the tills would be turned on and appropriate amount of cash put in, and televisions advertising certain products so that customers can buy them. The work tops will also be cleaned before customers arrive. It is also important to keep store safe for customers at all times this can be done by making sure that the till area is always tidy and making sure the walking areas no obstructions such as boxes and plastic wrappers left from staff stacking items. There would also be security staff protecting the store. Task 9 How Superdrug staff prepare themselves and their work area for customer service In this task I will be describing how staff in Superdrug prepares themselves and their work area for customer service. Staff Positive attitude While on my work experience I had positive attitude when dealing with customers and was enthusiastic about the products I was selling. It is also important that I was polite and understood the customers needs so that the customer will be happy to buy the product I was describing to them. Personal presentation In Superdrug it was expected of me to be professionally presented. The customers will have certain expectations including being approached by staff that is clean, smartly dressed and has good personal hygiene. Dress code I was instructed by the manager to arrive at the Superdrug wearing a smart black blouse with smart black trouser and black shoes (no trainers). It is also expected of me to have clean hair and brushed teeth so my breath does not smell while talking to customers. Posture It was important that I had good posture which means standing up straight and looking confident so that you look approachable by customers. If I did not have a good posture for example slouching with my hands in my pocket customers may think I cant be bothered and I dont care about my job, therefore customers will not feel comfortable approaching me. Personal space It is important that when I was talking to a customer face to face that I was to stand at least arms length away from them. Standing closer than the recommended length is invading that customers personal space and they may feel uncomfortable. Standing further away from the customer may give them the impressions that you are either scared or you dont have time for them. First impressions First impression of a business is very important. If a shop is first opening and the shop floor is dirty and staff looks scruffy, the customers may think the business is not run properly and may not get the chance to see the products. The customers will see the dirt and poor appearance of the staff and will expect the product to be poor quality. Knowledge of products and services Customers expect staff to know about the products and services that the retail outlet provides. It is important that staff familiarise themselves with the layout of the shop floor, this will enable staff to provide information regarding products (e.g. product whereabouts). While on my work experience at Superdrugs it was required of me to have knowledge of the section I was working in and also know other sections around the store, I was given a sheet of paper showing everything that was in the store and where they were. By the end of the day I knew where every thing was on the shop floor, when customers approached me asking where a particular item was, I was able to tell them straight away. It helped to have the section I was given to work in because I had a lot of knowledge of those products as I am always buying those products myself. Organisations guidelines and standards required for customer service It is essential that Superdrug have a customer service policy that states the required standard for customer service. This ensures that employees know what to do when they are dealing with customers and will help them provide a high standard of customer care. Teamwork It is important that staff are good at working as a team, this can improve your customer service skills as you would have to use the same skills in order to build a good relationship with your team workers. For example listening skills, negotiation skills and assertiveness. Teamwork involves sharing ideas and working together, for example in Superdrug on the pharmacy counter processing customers prescriptions is customer service staff working with each other the till staff send prescription info to a computer behind the scenes, the prescription is then processed and given to the customer. Work area Appropriate equipment In Superdrug it is important that the work area is clean and tidy before customers arrive to provide a pleasant and sufficient environment to give the impression to the customers that the store is well looked after. It is important that equipment is easily accessible to those who need to use it. For example the tills would be turned on and appropriate amount of cash put in, and televisions advertising certain products so that customers can buy them. Safe and tidy work area It is important in that Superdrug keep the work area clean and tidy. I did this by making sure that I cleaned up my rubbish after stacking the shelves. If the store is not kept safe and tidy it could cause hazards and may result in customers injuring themselves. It is also important that the workplace is kept tidy because staff may find it is easier to lose important documents. Efficient use of space It is important that in Superdrug there is enough space for all types of customers to walk about with. For example mothers with buggies and disabled people in wheelchairs. It is also important that items displayed on the shelves are easy reach by customers of average height. Remember high shelves can make it hard for shorter people to reach. Health and safety By law all employees/staff are required to take responsibility of their own health and safety and that of other e.g. (customers). It is also important that when staff use equipment they clean up after themselves or put the equipment in its rightful place. For example, when stacking out items on the shelves make sure the boxes or the products wrapping is not obstructing the aisles, this could cause a customer to trip and injure themselves. Fire safety It is important that staff follow the procedures of fire safety. All members of staff should know what to do in an event of fire and where the equipment is, for example marked fire exits, emergency evacuation procedures and fire extinguishers. While on my work experience on the first day I was shown all the nearest fire exits and it was explained to me what I should do in an event of fire. There was a practice fire alarm and it was my job to make sure that all customers were safe and evacuated the building immediately. Accident It is important that all staff in Superdrug no what to do in case of an accident to an employee or customer. If a customer or employee has been injured it is important that you notify an appropriate member of staff e.g. (manager, first aider). If the injury severe you should dial 999 and ask for an ambulance. Task10 Health and Safety risks in the workplace Task 11 In this task I will identifying four possible hazards found in Superdrug. Four possible hazards in Superdrug Poor maintenance Slips, trip and falls Fire exits Smoking Task 12 In this task I will be identifying the potential hazards and risk in Superdrug. I will also be explaining how the hazards and risks could harm employees and customers. Hazards Risks Poor Maintenance If shelves are broken and not repaired quickly. A customer might want an item which is on a high shelf not knowing that is broken they will pick up the item and the products could fall on the customer which may cause an injury. If shelves are broken and not repaired quickly. An employee can be stacking the shelves not knowing the shelf is broken they will stack items on there and the shelves will collapse onto the person causing an injury. Slips, Trips and Falls If the floor has just been cleaned and a hazard sign has not been put up. A customer could walk into the store not knowing the floor is wet, they would then walk in that wet area and slip and injure them self. If an employee has just finished their task of unpacking products and stacking them on the shelves and they leave the rubbish on the floor, another employee could walk by not knowing the rubbish is there, the could trip over rubbish and fall and injure themselves. Fire exits If the fire exits are not clearly labelled for customers in an event of fire customers could be a great danger. If employees leave their boxes and rubbish in front of the fire exits in an event of fire people wont be able to get out of the building and will then result in a lot of staff and customers getting injured. Smoking It is important that customers do not smoke in the building because if they are to drop the cigarette on the floor without putting out, this could cause the building to set on fire and put a lot of lives in danger. If employees are to smoke in the building they at risk of injuring themselves and others around them, everyone around them will be breathing in second hand smoke which could damage their body severely. The employee is also at risk of causing a fire and getting sacked. Task 15 In this task I will be explaining the meaning of communication. The meaning of communication Communication is when people interact with each other and share information. For example, while on my work experience I listened to customers needs and what they had to say which is that they wanted to buy a 3 mobile, then I gave back the right information on products and services in order for them to buy the products they wanted. Task 16 Why it is important to have good communication skills It is important to have a good level of communication skills because in the retail industry a large proportion of the work is dealing with customers verbally. Customers expect retail staff to be helpful, polite and to be well presented. Retail staff are required to have a good level of spoken English in order to understand customer needs and to be able to clearly provide information on request. Throughout my work experience I think I had very good communication skills towards customers I feel that I showed that I was enthusiastic about what I was doing. And there for customers would not hesitate to approach me. In the end it is important that the customers get what they want, the business then makes money and customers will be happy to return to the store. Task 17 In this task I will be explaining 3 types of communication I came across when approaching staff in a business Verbal communication One example of verbal communication that I came across as a customer was that when I asked a member of staff for a particular item they explain very clearly where the item was and they were very welcoming and polite Non-verbal communication One example of non-verbal communication that I came across was that when I tried to approach a member of staff in a store they didnt even make eye contact with me they just pointed to a section of the store. Body language One example of body language that I came across is that when I tried to ask a till cashier for some information they just shrugged their shoulders with an angry face like I done something wrong. Task 18 In this task I will be identifying six communication skills and why they are important Appropriate spoken English It is important to have appropriate spoken English in Superdrug. While on my work experience it was important that I was polite to customers and that my language was clear and straightforward so that customers would fell comfortable buying the products and to return back to the store. Level and tone of voice When speaking to customers it was important that I pay close attention to my level and tone of voice. For example, if my tone of voice is too loud the customer may think I am being angry towards them. The level of voice should be balanced, not too loud and not too quiet. Welcoming In Superdrug it is important to be welcoming and friendly. For example, I welcomed every customer that came into the store and ask if they needed any help finding anything. This encourage .customers to return to the store/ Listening In Superdrug it was important that I know how to listen to customers. I made sure that I listened to the customers needs and what they wanted. I showed that I understood the customers and didnt interrupt them unnecessarily. Assisting It is important to offer and give help to customers. While on my work experience I made sure I did this. For example, opening doors for customers with lots of bags, this will encourage customers to come back to the store. I also offered to get products from high shelves and if the customer was looking for a product that my store didnt sell I advised them on what others stores would sell the product. Questioning Questioning is very important in customer services in Superdrug. When customers first enter the store the first contact with them was in form of a question. For example, how can I help you Sir/Miss? or what are you looking for? Questioning helped me find out the needs of the customer. Which then gave me information on what they needed, to ask another question like, what is your budget for this item?. M3 How can I provide good customer care and services? In this task I will be describing how I can provide consistent customer care and services. Good customer care It is important in Superdrug that customers are satisfied with the way they have been treated; giving good customer care and loyalty will attract more customers to the store and keep Superdrug in business. Giving good customer care means being polite and helpful to customers. It is important that I listen carefully to customers and ask them questions so I get an understanding of what the customer wants so that I can get the right products for the customer. Having a positive attitude towards customers is mostly important because without a positive attitude customers will receive a negative vibe and therefore will not feel comfortable with me serving them. For example, while on my work experience customers asked for products that were no sold at the Superdrug store, instead of saying we dont have that I recommended them to a store that might have it. It is important when providing customers with information that I am clear and accurate about the product and that I confirm that the customer understands the information I have supplied. It is good to remember that when a customer enters the store, try and give customers more than they pay for. Good customer services When customers enter the store they should be assisted. In Superdrug every customer that entered the store was given information on the products that were sold there and the products features. It is important in Superdug to provide after sales care such as refund and guarantees. Communicating with customers is an essential part of customer service. This includes letting them know what services are available and making sure they are happy with the product I have sold to them. Good customer service in Superdrug attracts more customers and increases sales. It also improves the business reputation which means more customers just through recommendations. For example, two main factors that contribute to its business success are Superdrugs commitment to high standard of service and the expertise of its staff. To maintain these standards and keep staff up to date with new products Superdrug invests in training. D2 The importance of providing good customer care and services Importance of good Customer service Customer service is the provision of care to customers from pre-service to after sales service. It may be face-to-face, over the telephone, written or via new technology using e-mail and the Internet. Superdrug use customer care to create an overall impression of an organisation that puts the needs of the customer first, to ensure quality and increase sales over competititors. Increasingly, Superdrug have customer services departments or customer services desks whose job is to ensure the efficient process of delivering customer care, including provision for those customers with special needs. Superdrug produce literature, which outlines their Customer Care Policy or Charter; this may include their policy on refunds, warranties, after sales service and how to make a complaint. Customer service is very important part of any business organisation. Bibliography BTEC introduction business-published by Heinemann in 2005 Heinemann Educational Publishers Halley Court, Jordan Hill, Oxford OX2 8EJ ISBN 978 0 435401 21 4 John Ruskin college intranet site Superdrug 452-456 Brixton Rd

Wednesday, January 22, 2020

Healthier Living Practices Essay -- Health, Public Spaces, Walking Env

Research has made it clear that healthier living practices need to be implemented in our daily lives. Health concerns have raised awareness and motivation throughout the world in recent years. An interest in more physically interactive public areas and spaces has been a proposed idea to the matter. The Chicago’s World Fair became a catalyst of sorts to organized, active and functional landscaping. Funding is provided from both state and federal agencies but has recently been an area of less concern. Ignoring potential health benefits from public areas by not constructing them is perhaps worth the extra available budget to some but recent studies show that the populous needs the areas to live healthier lives. Nevertheless, the success of these outdoor areas has left many questioning why their local community or city does not have such a place. More specifically explained by Joachim P Sturmberg, Carmel M. Martin and Di O’Halloran’s Journal, Music in the Park, parks offer â€Å"universal access and equity to be shared by all who want to go there (409).† Public spaces like parks and plazas offer many features that make them positive investments. Lavish open green lawns are a key factor and are the most notable characteristic of a park today. â€Å"The possibility of being physically active is greater among those living in areas with a larger proportion of land dedicated to public parks (1420).† The quote from Eduardo J. Simoes’ article concerning physical activity in public parks suggest that simply having more available recreational areas will influence the public to be active. Setting aside land for public space is done at both state and federal levels but at times get wasted and not used to its upmost potential. An organization out of Fl... ...ivity promotion and parks and recreation, the role of public parks and recreation setting has been acknowledged only recently by public health professions.† An area that has been revolutionized within the last century and only has room to grow, innovate and change the lives of all. â€Å"Despite the increasing recognition of the growing role of parks and recreation, a number of questions remain unanswered about how park and recreation programs are central to physical activity promotion within communities. (1)† Regardless the fact that these public places are positively influencing our communities, children lives, and inevitably paving the way for a healthier tomorrow should be reason enough to support the construction and use of more public spaces. Healthier, happier people are the outcome of these areas, lets embrace these spaces and make an effort to keep them clean.

Tuesday, January 14, 2020

Mendocino Triple Junction

The deformational chronicles of the tectonic plates is examined from the standpoint of movement of the numerous faults bounded by the structural topography and environment and by the fault kinematics connected with the lately industrialized San Andreas transform margin. Accumulation and subduction are continuing underneath the continental margin north of the Mendocino fracture zone, with the linkage from the San Andreas fault system from the south. The continuous deformation due to the interactions among the Gorda, Pacific, and North American plates are collectively called the Mendocino Triple Junction. The Mendocino Triple Junction stands for the setting of extreme change in plate tectonic processes from the convergence in the Cascadia subduction (north of the Mendocino Triple Junction) and the translation in the San Andreas system (south of the Mendocino Triple Junction. The abrupt changes form this tectonic processes resulted in the dramatic change in the thermic region in North America and the evolution in the lithosphere formation in the said region (Dickinson and Snyder, 561; Lachenbruch and Sass, 195-197; Zandt and Furlong, 377-378). The unstable intersection of the fault zones called the Mendocino Triple Junction divided the Pacific region, and North America, including North California. The meeting point The Mendocino Triple Junction is an unstable triple junction located in the North California west coast that is comprised of the intersection of the Pacific Plate, the North American Plate, and the Gorda Plate (Oppeheimer et al. 1666). The junction has complex plate activities due to seismic destructive above 6.5 in magnitude earthquakes that occurred over the past 100 years (Dengler et al., 48-50). The positioning of the Mendocino Triple Junction has transferred from its original location in the Los Angeles latitude to Cape Mendocino over the last decades. (Jachens and Griscom, 9380-9385).    One of its junctions, the San Andreas Fault, is located in the northwest-southwest portion of North America and the Pacific. The Pacific Plate moves northward simultaneously as the North American Plate moves to another region to collide with the Pacific Plate (Henstock, doi:10.1029/2001JB000902). The precise location of the San Andreas Fault is not established because of the complexities of the area (Simlila, 1402). Since the year 1800, statistics have shown that seven earthquakes have taken place with the least of magnitude four in the scale (Kelsey and Carver, 4799-4811). Another junction in the Mendocino group is the Cascadia subduction zone that is located north of the Mendocino Triple Junction. The 15-degree subduction angle continues to escalate as the depth of the subducting plate increases (Dengler et al., 45). Earthquakes in this area occur after 300 to 560 years, depending upon ruptures if the zone crossing point (Clarke and Carver, 190). The last area to be included in the Mendocino Triple Junction is the Gorda plate. The eastward movement of the Gorda Plate caused a clockwise movement in the Juan de Fuca plates, a plate formerly part of the Gorda region. The Mendocino zone remained still while the Gorda Plate repositions itself and interacts simultaneously with the Pacific Plate, therefore, increasing its deformation over time (Stoddard, 11527-11529). The Mendocino Fault is a zone located between the Pacific Plate in the south and the Gorda Plate in the north. The lateral movement of this fault contributed to seismic activities in Cape Mendocino, extending to the coast of the Gorda Plate. Earthquakes have been reported along the Mendocino Fault in 1994 as the most recent and massive tectonic plate movements with an intensity of 7.4 (Dengler et al., 45-50). In this actively deforming area, imbricate thrusts and the axes of folds overlying blind thrusts in the accretion prism offshore are oriented west-northwest and project southeastward  to align with several moderately low- to steep-dipping faults onshore. In the onshore region, the rocks bounded by these faults correspond to increasingly more distal parts of the uplifted accretion margin from northeast to southwest. The underlying problem is then rooted in the steep-dipping Pacific-North American plate boundary and to be related to ongoing northward propagation of the San Andreas movement. The area south of Cape Mendocino is significantly associated with the Pacific-North American faulting and the transformation of the plate boundary. The Future of Mendocino Triple Junction: The history of the activities in the Mendocino Triple Junction can be a potential benchmark for the cause and intensity of future earthquakes, tectonic plate ruptures, and ground breakdown. The rupture in the plates is the immediate effect of the activities happening in the Mendocino Triple Junction. Ground shaking can deliberately have an effect to structures, which is measured in the logarithmic scale to determine the intensity of the earthquake. Ground shaking is accountable for most loss of life and man-made property destruction throughout an earthquake so the importance of historical evaluation and earthquake assessment can help in the improvement of building and architectural designs and standards. The shaking intensity during an earthquake is dependent on the position of the land area hit by the massive ground activity, the type of soil and the slope of the vicinity, and its distance from the earthquake’s epicenter. Seismologists have monitored that a number of regions tend to repetitively encounter robust seismic trembling than other zones. This is due to the ground beneath these regions is comparatively soft than the other parts of the district. Soft soils intensify and amplify ground Soft soils also intensify shear waves, creating a more hazardous and damaging effects on any structure lay on the ground. Individuals living in the area that have experienced strong earthquakes will be likely to suffer strong earthquakes in the future depending upon the distance of the region to the epicenter (source) of the massive ground shaking. Amplification is caused when a seismic wave moves through subsurface materials and is amplified to produce relatively higher horizontal and vertical motion. In contrast, bedrock has a tendency to dampen seismic waves and therefore reduce ground motion. About one-quarter of the entire earthquake energy released in California during historic times has occurred along the Humboldt County coast. The size, location, and frequency of past earthquakes give an indication of what to expect in the future. Strong earthquakes with epicenters onshore have recurred about every 20 years. Since the 1870s, the largest of the historic seismic activity in the area of the Mendocino Triple Junction reached a magnitude of 7.2, which took place in 1923. The Northern Coast affected areas have been the focal point in the Gorda Plate activity. The recurrence of the earthquakes in this area occurs every two years.   Neighborhood in the coastal expanse from Cape Mendocino to Eureka has been smashed into frequent ground shaking than the remainder of the Humboldt County. Earthquakes have hardly ever affected Northern Humboldt County in history. On the other hand, because the historic documentation is comparatively transitory, regions not distressed in the past may even be at danger. Massive and huge earthquakes have been a part of the lives on the north coast so residents ought to take measures to get ready for any earthquakes to come. Up to date earthquake activity consists of several large-scale happenings in the Cape Mendocino district. Three powerful earthquakes hit Cape Mendocino area, with magnitudes  of 7.1, 6.6, and 6.7, respectively , in 1992. A strong upheaval set upon the north coast in the Cape Mendocino area with a magnitude of 5.6 last January 1997. The earthquake was situated on the Mendocino fault extremely close to the Mendocino Triple Junction. The United States Geological Service (USGS) set up new building codes in preparation for the severe earthquakes in the Mendocino Triple Junction belt. â€Å"Building codes provide the first line of defense against future earthquake damage and help to ensure public safety,† said the USGS.   According to the records of USGS, historical accounts provided a â€Å"firm basis for revising building codes to more fully reflect the need for extra strength in structures built on soft ground.† â€Å"Designing and building large structures is always a challenge, and that challenge is compounded when they are built in earthquake-prone areas. More than 60 deaths and about six billion dollars in property damage resulted from the Loma Prieta earthquake (caused by the San Andreas Fault). As earth scientists learn more about ground motion during earthquakes and structural engineers use this information to design stronger buildings, such loss of life and property can be reduced.† Earthquake-resistant plan and construction are necessary to plummeting earthquake losses. These code amendments are a major step toward better earthquake safety to withstand large earthquakes can be further improved with groundwork bolts, cut off walls, and additional strengthening strategies. References Clarke S. H. Jr. and Carver G. A., Late holocene tectonics and paleoseismicity, southern Cascadia subduction zone, Science, 255:188-192, 1992. Dengler, L., G. Carver, and R. McPherson, Sources of north coast seismicity, Calif. Geol. 48, 43-53, 1992. Dengler, L., Moley, K., McPherson, R., Pasyanos, M., Dewey, J., and Muray, M, 1995, The September 1, 1994 Mendocino fault earthquake, California Geology, v. 48, p 43-53, 1995. Dickinson, W. R. and W.S. Snyder, Geometry of Triple junctions related to San Andreas transform, J. Geophys. Res., 84(#B2), 561-572, 1979. Henstock, T.J., and A. Levander, Structure and seismotectonics of the Mendocino Triple Junction, California, J. Geophys. Res., 108(B5, 2260), doi:10.1029/2001JB000902. Jachens, R.C. and A. Griscom, Three-dimensional geometry of the Gorda plate beneath northern Californa. J. Geophys. Res. 88, 9375-9392, 1983. Kelsey, H.M. and G.A. Carver, Late Neogene and Quaternary tectonics associated with northward growth of the San Andreas fau lt, northern California. J. Geophys. Res., 93, 4797-4819, 1988. Lachenbruch, A. H. and Sass, J. H., Thermo-mechanical aspects of the San Andras, in Proc. Conf. On the Tectonic Problems of the San Andreas Fault System, edited by R. Kovach and A. Nur, 192-205, Stanford University Press, Palo Alto, Calif., 1973. Oppenheimer, D., G. Beroza, G. Carver, L. Dengler, J. Eaton, L. Gee, F. Gonzalez, A. Jayko, W.H. Li, M. Lisowski, M. Magee, G. Marshall, M. Murray, R. McPherson, B. Randall, G.R., Ammon, C.J, and Owens, T.J., Moment tensor estimation using regional seismograms from a Tibetan Plateau portable network deployment, Geophys. Res. Lett., 22, 1665-1668, 1995. Simila, G.W, Peppin, W.A., and McEvilly, T.V., Seismotectonics of the Cape Mendocino, California, area. Geol. Soc. Am. Bull. 86, 1399-1406, 1976. Stoddard, P.R., A kinematic model for the evolution of the Gorda plate, J. Geophys. Res., 92, 11524-11532, 1987. Zandt, G. and K. Furlong, Evolution and Thickness of the lithosphere ben eath coastal Caifornia, Geology, v. 10, 376-3

Monday, January 6, 2020

How Cultural Differences Impact On Advertising - 1055 Words

How cultural differences impact on advertising in multi-national companies? (Case study of Coca-Cola Company) Introduction A multinational company (MNC) can be defined as a company which operating in several countries but managed by its home country. These companies play a major role in present globalized business market. By moving forward beyond geographical barriers, helps multinational companies to expand market share and maximize companies’ profit margins. In comparison with its home country, operating in foreign country is not an easy task for any company. Due to different factors such as currency different, legal barriers, government regulations and cultural barriers multinational companies need to adjust their policies and marketing strategies according to the country. In order to survive in the competitive market, every company needs to adopt significant marketing tools in order to sell their products and services. Advertising is among the top marketing tools which used multinational companies in order to attract more customers towards their products. But, can a multinational company use same advertising campaign in all around the world? The simplest answer for that question is â€Å"No†. If so, what is the reason for that? The main reason for that is due to cultural barriers and different any company cannot adopt same advertising tools or methods among every country. Therefore, multinational companies advertise different in according to the cultural norms of the countryShow MoreRelatedInfluence Of Cultural Values On Advertising Essay1124 Words   |  5 Pages Influence of Cultural Values in Advertising Name: Institution: Introduction Commercial products of multinational companies are being marketed to people from different cultures owing to an increased growth in the world economy (Lin, 2012). 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However the advertising is exploiting young adults insecurities as in they have to over buy these products for them to look a certain way. â€Å"The influence of commercial advertising on young adults participation in the family consumer decision has been a change in lifestyle, with the increase of exposure of young adults visual media advertising and hence